We were comissioned by Tesco to devise a campaign to promote local farmers and their produce. Our concept was to create a 'Local Produce' Road Show trailer that would visit more than 20 stores in Kent. The trailer comprised of a cooking and sampling area for farmers and growers to prepare their local produce and to meet and greet Tesco's customers.

In addition we devised a children's competition area which added an interactive dimension to the concept and provided a free strawberry plant so that the children could take their experience home with them.

The early road shows proved a phenomenal success, with stores reporting that their local produce sales increased by 14% on the day of our visit.

This success quickly prompted Tesco to double the event size and ask Nakedvine to travel nationwide with the road show all within the original time frame of 12 weeks.

“ The Tesco contract has reinforced our belief that our costs and service remain competitive. It is encouraging that a corporate giant, such as Tesco, has placed its confidence in a Kent based agency and commissioned such a large and complex project.” Nakedvine

If you would like nakedvine to devise, brand and manage your event then please email: justask@nakedvine.co.uk

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